MARK B. FRATKIN
CHIEF OPERATING EXECUTIVE | REVENUE OPERATIONS ARCHITECT
Professional Services | Public Adjusting | Multi-Market Expansion | Catastrophe Response
Senior executive with 50 years in the public insurance adjusting industry, including 32 years as a principal executive leader of the largest public adjusting firm on the West Coast. Proven builder of scalable revenue engines, operational systems, and cross-functional teams in a complex, catastrophe-driven environment.
Architect of a differentiated retail client acquisition model in an industry traditionally dependent on referral relationships. Board member and executive officer responsible for translating strategy into execution, profitability, and long-term enterprise value.
Executive Summary
- Scaled a regional firm into the largest public adjusting organization west of the Rockies
- Built and led the industry’s most robust retail sales platform
- Directed operations across sales, claims, estimating, inventory, forensic accounting, finance, and IT
- Designed enterprise systems integrating revenue, commissions, accounting, and operational tracking
- Led catastrophe response operations across multiple markets
- Board member contributing to governance, risk oversight, and succession planning
Professional Experience
GREENSPAN ADJUSTERS INTERNATIONAL (CA, AZ, NV, NM)
ADJUSTERS INTERNATIONAL PACIFIC NORTHWEST (WA, OR, ID, UT, HI, AK, MT)
GREAT PLAINS ADJUSTERS INTERNATIONAL (ND, SD, NE, IA, MO, KS)
GREENSPAN ADJUSTERS INTERNATIONAL, INC. (BRITISH COLUMBIA)
Senior Executive Leader & Board Member (1994–2026)
Enterprise Growth & Strategy
- Helped define and execute long-term firm strategy across multiple insurance and economic cycles
- Led geographic expansion into new markets and catastrophe zones
- Structured growth initiatives balancing scalability, risk, and profitability
- Contributed at board level to governance, succession planning, and enterprise risk assessment
Revenue Architecture & Market Differentiation
- Designed and built a retail-driven sales organization in a referral-dominated industry
- Developed structured street-level loss response and direct-to-consumer acquisition strategy
- Recruited, trained, and mentored high-performance sales teams across multiple regions
- Engineered compensation systems aligned with margin, productivity, and accountability
- Directed branding, advertising, digital presence, and market positioning
This retail acquisition model became a primary growth engine and key competitive differentiator.
Operations & Claims Execution
- Directed daily operations across adjusting, estimating, inventory, and forensic accounting
- Established standardized claim protocols ensuring quality, defensibility, and consistency
- Led catastrophe deployment operations including staffing, scaling, and rapid response logistics
- Integrated financial strategy into claim execution to optimize outcomes
Systems, Technology & Process Development
- Designed and implemented proprietary databases to track leads, references, sales performance, and commissions
- Integrated revenue systems with accounting and financial platforms
- Led enterprise adoption of estimating technologies and operational systems
- Built scalable operational frameworks supporting multi-market growth
Financial & Administrative Oversight
- Oversaw budgeting, financial controls, commission structures, and performance tracking
- Ensured alignment between operational output, client advocacy, and firm profitability
- Built management structures supporting accountability and scale
Founder & Principal
Public Adjusting Firm (Early Career)
Built and operated his own public adjusting practice
Developed expertise in large-loss property claims, negotiation strategy, and client advocacy
Established foundation of technical knowledge later applied at enterprise scale
Executive Capabilities
Enterprise Leadership
Strategic planning | Board governance | Risk management | Succession planning
Revenue & Sales Architecture
Retail acquisition strategy | Salesforce development | Compensation design | Market expansion
Operational Management
Claims execution | Catastrophe scaling | Process standardization | Cross-functional leadership
Systems & Infrastructure
Database design | Technology integration | Workflow automation | Performance tracking
Financial Oversight
Budgeting | Margin management | Commission modeling | Financial controls
Talent Development
Executive mentoring | Team building | Organizational design | Leadership development
Selected Career Impact
- Helped build the largest public adjusting firm west of the Rockies
- Created scalable retail sales model uncommon in the industry
- Integrated technology and operations to support multi-state expansion
- Led operations through multiple major catastrophe cycles
- Served as senior executive partner in shaping company vision and execution